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About Us



Jaime Brenkus - (Born: April 8, 1961)

Jaime puts the BOOM back into Boomers with his legendary, million selling 8 Minute Abs video series.  He stars in his 13-episode PBS TV show, Fit n Delicious.  Jaime has over 50 appearances on HSN and QVC and his YouTube videos have over 100 million views. 

He co-authored the book ‘If you Want to Live, Move,’  written with Elaine LaLanne.  Jaime recently wrote AGE REWIND....Turning Back the Clock.  Jaime’s first book was, 15 Minutes to Fitness. 

Jaime is certified by the American College of Sports Medicine as an Exercise Physiologist.   

He’s the choreographer of supermodel Kathy Ireland’s videos, and has appeared on many TV shows.

Jaime brings his fitness expertise to the 55+ crowd through easily performed workout videos, in-person events, live streams, seminars, classes and endorsed wellness-related products.


Dr. Cedric X. Bryant, PhD, FACSM - (Born: August 12, 1960)

Dr. Bryant is President and Chief Science Officer of the American Council on Exercise (ACE), one of the world’s leading nonprofit organizations dedicated to certifying and educating

health and fitness professionals.  A respected leader at the intersection of science, education, and public health, Dr. Bryant has devoted his career to advancing the role of physical activity as

a powerful tool for improving lives, strengthening communities, and addressing chronic disease. 

With more than four decades of experience spanning academia, industry, and nonprofit leadership, Dr. Bryant has consistently focused on bridging science and real-world application. 

A recognized authority in the field, Dr. Bryant has authored or co-authored over 40 books and more than 300 articles and columns, and he has delivered over 200 presentations at national and international conferences.


Professor Louis Attila - (July 2, 1844 – March 15, 1924)

Louis Attila (aka, Ludwig Durlacher - born in Karlsruhe, Germany).  He was an American strongman, gym owner and personal trainer.  He trained members of European royal families and American high society as well as athletes like Eugen Sandow and boxer James J. Corbett.  He was "one of the first 'personal trainers' for the rich and famous." 

Louis emigrated to the United States in 1893 where he opened a gym in New York City known as Attila's Athletic Studio and School of Physical Culture.  From 1898 to 1924, it was located at 383 Broadway in Midtown Manhattan.  He was one of the first trainers to encourage women to lift weights and box.

Attila has been called by many as the single greatest influence on the development of bodybuilding, weightlifting, powerlifting, and Boxing training in the early 20th century in the United States.


Catharine Esther Beecher (Born: Sept. 6, 1800 – Died: May 12, 1878)

Catharine was a prominent 19th-century educator, author, and advocate for women's education, known for founding female seminaries and promoting domestic economy, while opposing women's suffrage from East Hampton, New York. 

An early pioneer of physical education for girls, Beecher introduced calisthenics to improve women’s health and in defiance of prevailing notions of women’s fragility.  Catharine developed a program of calisthenics that was performed to music.  (The birth of Dance Aerobics)  Catherine Beecher believed that tight corsets and bad eating habits ruined the young women's health. 

She then devoted herself to the development of an extended plan for the physical, social, intellectual, and moral education of women, to be promoted through a national board.  For nearly 40 years, she labored perseveringly in this work, organizing societies for training teachers, establishing plans for supplying the territories with good educators, writing, pleading and traveling.


John Carroll Grimek - (Born: June 17, 1910 – Died: November 20, 1998)

John was an American bodybuilder and weightlifter active in the 1930s and 1940s.  Grimek was Mr. America in 1940 and 1941, and Mr. Universe in 1948.  He retired from bodybuilding undefeated. 

Grimek moved to York, Pennsylvania, in 1935 to join Bob Hoffman, the founder of York Barbell.  He became the influential editor of Muscular Development magazine for roughly 20 years, starting in 1964. He also served as a senior editor for Strength and Health and used his expertise to shape content and encourage new lifters.  As an editor, he promoted a "no-nonsense" training style based on his own experience, often advocating for a well-balanced physique over just focusing on massive, specialized muscles.  He frequently wrote about training, nutrition, and, in particular, the art of posing.






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